Our Mission And Vision
CIELLULU symbolizes Pearls in the Sky inspired by the founder's fascination with the cosmos.
This brand intertwines celestial beauty with fashion, creating poetic and storied garments and accessories that evoke tranquility and dreams.
Quality first, adhere to science and technology innovation.
Scientific rigor, continuous improvement, attention to details, and pursuit of excellence.
Respect customers, provide efficient service, and make every effort to meet their needs.
User-friendly, exquisite, stable, advanced.
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James Lee
Co-founders of a well-known Sino-Korean joint venture in the medical beauty industry
Founder of the CIELLIIU brand
General Manager of Ciellulu company
Deputy Director of a Photonics Research Center in Korea
Nominated for the 2020 China Science and Technology Innovation Progress Award Nominated for the 2020 China Science and Technology Innovation Pioneer Award
Entrepreneurial Story: Li Guangzhu, father of James Lee. In 1971, he joined the military and became an anti-aircraft gunner in the Air Force. He was discharged in 1975 and worked as an electrician at Balibao Hospital in Erdao District, Changchun City. In 1979, he became the workshop director, party secretary, and committee member at the Changchun Laser Electrical Appliance Factory, where he was among the first in China to produce carbon dioxide lasers for clinical applications. In 1986, he ventured into business and founded Chun Cheng Laser Electrical Appliance Factory. He continuously innovated and developed various laser devices, obtaining numerous patents. In 1996, he developed the Nd:yag laser for Korea for the first time. In 2001, he developed a photon skin beauty device. In 2004, he participated in the "Three Represents in Jilin" event and attended a high-level forum at the Great Hall of the People. Subsequently, his son James Lee inherited and elevated the business and technology to new heights.
In 1997, James Lee entered the medical beauty market with his father, Li Guangzhu, jointly developing and producing beauty instrument equipment. In 2000, James Lee felt his technical skills had reached a bottleneck. After much contemplation, he decided to go to Korea alone for further studies. He worked in various frontline positions, such as an assembler, repairman, and after-sales service representative at a Korean beauty equipment company. He gradually became a member of the company's R&D team to learn more advanced R&D technologies and concepts in the Korean beauty equipment industry.
During his two years in Korea, James Lee often heard Koreans sarcastically say, "This thing is just like Chinese goods!" when they bought inferior products. Hearing foreigners disparage the country that nurtured him, James Lee felt a mixture of emotions but could only retort, "Not all Chinese goods are like that!"
During that era, when China was impoverished and weak, and people fought for survival interests, the quality of Chinese products could not withstand scrutiny. After that, James Lee resolved to seriously produce high-end Chinese products that could shine internationally and break foreigners' stereotypes of Chinese goods when he returned to China.
In 2010, James Lee returned to China and founded a company in Guangzhou, once again experiencing the hardships of entrepreneurship. During the most challenging times, he often thought of giving up, but based on his persistence and affection for the industry, he always adhered to the attitude of "quality first, technological innovation as the king," even under the most difficult conditions. In 2012, after years of study, James Lee accumulated solid technical and professional knowledge and received high praise from the Korean beauty industry. Among them, Hong Sun-kyun from Korea had a perfect partnership with James Lee, and they established a Sino-Korean joint venture in the medical beauty industry. In 2017, they founded the CIELLIIU brand.
Eventually, they gained recognition from their customer base, repeatedly overcoming obstacles, and gradually accumulated industry experience and resources. Their sales network expanded from China to Russia, Indonesia, Vietnam, Thailand, Singapore, and other countries. Thus, the road to the rise of a major brand officially began!
